Strategic business opportunitiesLaajuus (5 cr)

Objective

You can define the strategic targets of businesses by paying attention to the requirements and needs of the business field and the operating environment. You can make use of brand and service design competence in business and in its development.

You know how to use the models and tools used in measuring the effectiveness of strategic processes.

You can plan, use and assess the key activities of strategic management in companies (eg. strategic decisions, strategic planning and thinking, strategy implementation and so on).

Content

How to define strategic targets?
How can businesses use brand management and service design in their strategy work?

How to create effective operating principles and plans for strategic management by using different tools?

How are results and the effectiveness of strategic processes measured, evaluated and monitored?

How are strategies made part of companies’ operations?

Evaluation

Students can

- find, study, produce and evaluate critical and multidisciplinary data in their field of specialisation.
- solve demanding problems in development activities.
- make appropriate strategic decisions in terms of business and growth.
- be responsible for operations and develop them independently.
- evaluate different strategic approaches and justify their use in terms of management and development.
- work independently as entrepreneurs or in the expert duties of the professional field.