Customer experience and user experienceLaajuus (5 cr)

Objective

You are able to identify and evaluate the importance of customer personas as a basis for developing the customer experience.
You are able to define and evaluate the factors influencing the formation of the customer experience and identify them in practice.
You are able to measure, analyze and improve the customer experience.
You are able to identify and evaluate how user experience can affect to customer experience.

Content

How do the valuations of different customer personas affect the customer experience?
How and from what different factors does the customer experience consist of?
How is the customer experience measured and improved?
How does user experience affect to customer experience?

Evaluation

- You can acquire, process, produce and evaluate information about the customer personas, customer experience and user experience.
- You can improve the company's customer experience and its measurement.