Concept art methodologiesLaajuus (5 cr)

Objective

Deconstruct a creative brief and define key visual goals.
Breakdown references in a clear and organised manner.
Generate concept art through iterative thumbnailing and shape language.
Integrate 3D tools to support perspective and lighting in 2D painting.
Apply color and value to support storytelling and gameplay readability.
Present a concept art project using industry-standard polish and layout.
Communicate your design decisions visually and verbally.

Content

What role does concept art play in pre-production vs. production?
How do you design for mood, functionality, and narrative coherence?
How do you use 2D and 3D workflows to refine your visuals?
How do lighting, color, and composition influence storytelling?
How do you structure a concept sheet for clarity and impact?
How do you pitch your concept to a team or stakeholder?
How to give visual feedback in a constructive manner?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. assess information sources critically.
c. work as team members in work-related expert duties and identify and describe the problems of the professional field.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
f. promote teams’ goal-oriented operation.
g. apply critically the ethical principles of the professional field in different situations.