Strategic International Marketing and Sales Management (5op)
Opintojakson tunnus: B39900713
Opintojakson perustiedot
- Laajuus
- 5 op
Osaamistavoitteet
After passing the course student is able to understand the importance of marketing and sales in building competitive advantage of the organization evaluate the current marketing practices from the point of view of customer relationship management and branding develop international sales management systems
Sisältö
concept and process international strategic marketing concept and process of international sales management concept and process of brand management
Arviointikriteerit, hyvä (3)
0-5