Startup Business SchoolLaajuus (15 cr)

Objective

Student can explore, identify and evaluate business opportunities and create solutions for them. Student can design and develop solution in practice for the identified opportunity. Student can transform product, service and business ideas into a customer driven serviceproducts and commercialise it. Student can commercialise solution concept in to new product, service and business. Student can design business models, evaluate profitability and feasibility.

Content

Exploring and evaluating business opportunities - searching and knowing business environment: markets, industry, key trends and macro economical factors - searching and creating development challenges - learning to use service and business design processes and methods - generating ideas for solutions - defining solution concept Commercialising idea - identifying and segmenting different customer groups - profiling customers job-to-done, needs and gains - designing value proposition: features of serviceproduct / product, pain relievers and gain creators - competetive analyses and defining competetive advantge - personal selling skills Desging bussiens model - service blueprint for customer journey - designing business model for customer value proposition - personal selling skills for business model - defining service value for for customer as increased sales, improved profitability and cost savings - pricing strategy for the service product - projecting and evaluationg elements of profitable business model.

Assessment criteria, satisfactory (1)

Satisfactory (grades 1 and 2): student understand, remember and can explain key concepts in the learning assignment.

Assessment criteria, good (3)

Good (grades 3 and 4): student understand, remember, can explain, can apply, analyse and evaluate key concepts in learning assignments.

Assessment criteria, excellent (5)

Excellent (grade 5): student understand, remember, can explain, can apply, analyse, evaluate key concepts and create new in learning assignments.