Innovating Tourism Business ModelsLaajuus (5 op)

Osaamistavoitteet

Competence: The student understands how the different parts of business model form the basis of a business plan. The student examines the business plan critically by evaluating necessary resources, capacity, pricing, revenue streams, cost structure and overall realism of the business model and business plan considering the proposed markets. The student assesses business plans’ cost-efficiency and profitability by using calculations and qualitative methods. Classification of Competence: Advanced level

Sisältö

Contents: Discovery and creation. Formulation of a business plan. Critical analysis of a business plan. Budgeting, make-or-buy decisions.

Edeltävä osaaminen

Prerequisites: TM201301 Managerial Accounting and TM201302 Pricing Approaches in Tourism Industry or similar knowledge