Service Marketing and SellingLaajuus (5 op)
Opintojakson tunnus: C-02629-A9306
Opintojakson perustiedot
- Laajuus
- 5 op
- Korkeakoulu
- Laurea-ammattikorkeakoulu
Osaamistavoitteet
The student is able to - explain the evolution of services marketing thought - identify the strategic approach in service marketing - establish, maintain and develop customer relationships - conceptualize and sell services