Pricing in Service BusinessLaajuus (5 op)
Opintojakson tunnus: C-02629-A9388
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
- Korkeakoulu
- Laurea-ammattikorkeakoulu
Osaamistavoitteet
The student is able to - adapt to the current change from cost focus to customer value orientation - explain the theory and research concerning pricing of services - price new services using traditional pricing methods - apply innovative pricing methods and tools in practice