Trends and Raw Materials – Strengths on the Background of Cosmetics MarketingLaajuus (5 cr)

Objective

Student is able to: - analyze cosmetic advertising through the lenses of perceptive analysis and the evaluation of key active ingredients. - investigate current trends and values in cosmetic marketing. - examine the effects and potential of cosmetic raw materials, supported by literature-based evidence. - critically assess marketing claims related to raw ingredients and substantiate them with research-based evidence