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Instagram as a Marketing ToolLaajuus (5 op)

Opintojakson tunnus: C-10065-TT00EU89

Opintojakson perustiedot


Laajuus
5 op
Opetuskieli
englanti
Korkeakoulu
Metropolia Ammattikorkeakoulu

Osaamistavoitteet

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Sisältö

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Arviointikriteeri, hyväksytty/hylätty

Complete a final exam (answer correctly min. 50% of the given questions) Evaluation: Approved / Fail

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