Instagram as a Marketing ToolLaajuus (5 cr)
Course unit code: C-10065-TT00EU89
General information
- Credits
- 5 cr
- Teaching language
- English
- Institution
- Metropolia University of Applied Sciences
Objective
- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Assessment criteria, approved/failed
Complete a final exam (answer correctly min. 50% of the given questions) Evaluation: Approved / Fail