Introduction to CopywritingLaajuus (2 op)
Opintojakson tunnus: C-10126-KE00CQ38
Opintojakson perustiedot
- Laajuus
- 2 op
- Opetuskieli
- englanti
- Korkeakoulu
- LAB-ammattikorkeakoulu
Osaamistavoitteet
Proficiency level: B2 The student is able to: -understand the main concepts of copywriting -analyze and comprehend the basics of successful copy that sells -write copy for sales purposes in some common formats (sales letters, adverts, product descriptions, etc.)
Edeltävä osaaminen
The course is taught at B2 level according to the Common European Framework (CEFR).