Introduction to CopywritingLaajuus (2 cr)
Course unit code: C-10126-KE00CQ38
General information
- Credits
- 2 cr
- Teaching language
- English
- Institution
- LAB University of Applied Sciences
Objective
Proficiency level: B2 The student is able to: -understand the main concepts of copywriting -analyze and comprehend the basics of successful copy that sells -write copy for sales purposes in some common formats (sales letters, adverts, product descriptions, etc.)
Qualifications
The course is taught at B2 level according to the Common European Framework (CEFR).