International B2B Marketing (5 cr)
Code: 306500314-3001
General information
Enrollment
20.08.2018 - 28.08.2018
Timing
27.08.2018 - 21.12.2018
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- English
Seats
12 - 41
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Marianne Roslund
Teacher in charge
Marianne Roslund
Groups
-
LL16S
Objective
The student understands the challenge and scope of international marketing and is able to assess international market opportunities. He/she can analyse and plan marketing strategies in b-to-b context.