Fundamentals of strategic management (5 cr)
Code: AV00EF79-3002
General information
Timing
07.09.2020 - 17.01.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Open UAS and Continuing Education
Campus
Ecampus
Teaching languages
- English
Degree programmes
- Degree Programme in Business Management
Teachers
- Maria Kangasniemi-Haapala
Teacher in charge
Maria Kangasniemi-Haapala
Objective
Strategic management is the ongoing planning, monitoring, analysis and assessment of all that is necessary for a company or an organization to meet its goals and objectives. Changes in the business environment require companies or organizations to constantly assess their strategies for success and successfull competitiveness.
• Student knows basic information about mission, vision, values and strategy.
• Student knows basic elements about strategic thinking.
• Student can analyze companies' and organisations' strategy.
Content
•The basic concepts of strategic management.
• Mission statement, values and vision.
•Defining strategic objectives, policies and action plans.
• Processes and measurement of process efficiency.
• Strategic thinking.
Materials
Course book is available on e-learning platform: Exploring strategy - Gerry Johnson & al.
Other material gathered by the lecturer
Teaching methods
Assignment, peer review and tests.
Evaluation scale
1-5
Further information
The level of the course is bachelor / university level.