Fundamentals of strategic management (5 op)

Tavoitteet

Strategic management is the ongoing planning, monitoring, analysis and assessment of all that is necessary for a company or an organization to meet its goals and objectives. Changes in the business environment require companies or organizations to constantly assess their strategies for success and successfull competitiveness.

• Student knows basic information about mission, vision, values and strategy.
• Student knows basic elements about strategic thinking.
• Student can analyze companies' and organisations' strategy.

Sisältö

•The basic concepts of strategic management.
• Mission statement, values and vision.
•Defining strategic objectives, policies and action plans.
• Processes and measurement of process efficiency.
• Strategic thinking.

Opiskelumateriaali

Course book is available on e-learning platform: Exploring strategy - Gerry Johnson & al.
Other material gathered by the lecturer

Opiskelumuodot ja -menetelmät

Assignment, peer review and tests.

Arviointiasteikko

1-5

Lisätiedot

The level of the course is bachelor / university level.