Customer acquisition and selling (5 cr)
Code: DM00EA37-3001
General information
Enrollment
10.01.2022 - 23.01.2022
Timing
14.03.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme Digimarkkinoinnin johtaminen
Teachers
- Heli Kesämaa
- Marja-Leena Koskinen
Teacher in charge
Heli Kesämaa
Groups
-
DMMI22KYManagement of Digital Marketing, master studies
Objective
You can identify and describe the key factors that affect the customer behavior of different customer groups in your organization.
You are able to outline the company's sales process and identify and analyze customer behavior in different channels at different stages of the process.
You can analyze and utilize the opportunities offered by multi-channel in customer acquisition and sales.
You can acquire and analyze information from different channels that increases customer understanding.
Content
How can multi-channel support the customer's buying process and support the company's sales?
What is the company's customer acquisition and sales process in different channels?
What technologies and tools can be used in customer acquisition and sales?
How to acquire customers through digital advertising?
Evaluation scale
1-5