Customer experience (5 cr)
Code: DM00EA38-3001
General information
Enrollment
06.04.2022 - 22.04.2022
Timing
19.09.2022 - 27.11.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme Digimarkkinoinnin johtaminen
Teachers
- Heli Kesämaa
- Marja-Leena Koskinen
Teacher in charge
Heli Kesämaa
Groups
-
DMMI22KYManagement of Digital Marketing, master studies
Objective
You are able to identify and evaluate the importance of customer personas as a basis for developing the customer experience.
You are able to define and evaluate the factors influencing the formation of the customer experience and identify them in practice.
You are able to measure, analyze and improve the customer experience.
Content
How do the valuations of different customer personas affect the customer experience?
How and from what different factors does the customer experience consist of?
How is the customer experience measured?
How to improve the customer experience?
Evaluation scale
1-5