Basics of marketing (5 cr)
Code: LL00CP47-3007
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
14.09.2019 - 20.12.2019
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Logistics and Marine Technology
Campus
Kotka Campus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Minna Porasmaa
Teacher in charge
Minna Porasmaa
Groups
-
LLKT19SMBusiness Logistics, part-time studies
Objective
You are able to identify the connection between marketing and supply-demand chain and create a marketing plan for a new venture or an existing company.
You are able to develop entrepreneurial work approach.
Content
How do you analyze marketing environments?
How do you segment markets?
How do you plan marketing taking into consideration customer orientation, one of the focal principles of the supply-demand chain?
How do you develop entrepreneurial work approach in your team?