Marketing and sales in hospitality business (5 cr)
Code: MR00DU57-3001
General information
Enrollment
12.04.2021 - 25.04.2021
Timing
31.08.2021 - 31.12.2021
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
0 - 40
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Kirsi Kuusisto
Teacher in charge
Kirsi Kuusisto
Groups
-
MRMI20SP
-
MRMI20KPTourism and Service Business, full-time studies
Objective
You are able to define the key concepts of marketing and understand the meaning of marketing for successful customer relationship.
You know the main competitive assets of marketing and are able to use them in different situations and organizations.
You are able to use professional terms of sales.
You are able to apply different sales processes in customer service and in sales work.
You are able to use the principles of sales negotiations and justify your actions.
Content
What are the key concepts and principles of marketing and relationship marketing?
What are the different competitive tools and their components in marketing?
What is the meaning of face-to-face sales work?
What are the steps in sales processes?
How are sales negotiations carried out?
Evaluation scale
1-5