Digital marketing in hospitality services (5 cr)
Code: MR00DU58-3002
General information
Enrollment
12.04.2021 - 25.04.2021
Timing
25.10.2021 - 19.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Tourism and Service Business
Teachers
- Kirsi Kuusisto
Groups
-
MRKT20SVTourism and service business, online studies
-
MRMI20SVTourism and Service Business, online studies
Objective
You become familiar with the professional terminology and methods related to digital marketing.
You understand the meaning of different platforms and channels in selling and marketing hospitality services.
You can use digital channels in your studies and future work.
Content
What is digital business as a phenomenon and the role of social networks in marketing?
What different platforms and channels are used in online marketing?
What do customer relationships (CRM) and customer experience (CX) mean online?
What is the meaning of social media and content production in digital business?
Evaluation scale
1-5