Service productization (5 cr)
Code: MY00BJ11-3002
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
13.01.2020 - 30.04.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
12 - 40
Degree programmes
- Degree Programme in Sales and Marketing
Teachers
- Johanna Harju
Teacher in charge
Johanna Harju
Groups
-
PAKV18KMService design, part-time studies
-
MYKV18KM
Objective
You can model the service concept using different modelling methods.
You can engage customers and other stakeholders for service development.
You can commercialize service concepts.
Content
How can the service concept be modelled?
How can the service concept be estimated and can be further developed with different interest groups?
How service offerings are built and commercialized?
Evaluation scale
1-5
Qualifications
Customer interface and Conceptualization -modules