e-Marketing (5 cr)
Code: MY00CY24-3003
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
17.08.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Sales and Marketing
Teachers
- Mari Maunula
- Päivi Hurri
- LYK1 Opettaja
Teacher in charge
Päivi Hurri
Groups
-
MYKV19KM
Objective
You can describe how customers’ purchasing and decision making process can be supported by means of digital marketing
You can evaluate and develop the functionality of organization’s e-marketing from the user-driven viewpoint.
You can evaluate the role of content as an essential part of organization’s e-marketing
Content
What is the role and importance of e-marketing as a part of a company’s e-business; what are the components of e-marketing?
How can customers’ purchasing and decision making process be supported by means of e-marketing?
What is a well-functioning website of a company like and how is traffic created and measured?
What does multichannel marketing mean?
What is a well-functioning webstore like: layout, usability, implementation and legal rules?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing