e-Marketing (5cr)
Code: MY00CY24-3003
General information
- Enrollment
- 15.08.2020 - 04.09.2020
- Registration for the implementation has ended.
- Timing
- 17.08.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Sales and Marketing
Unfortunately, no reservations were found for the realization e-Marketing MY00CY24-3003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You can describe how customers’ purchasing and decision making process can be supported by means of digital marketing
You can evaluate and develop the functionality of organization’s e-marketing from the user-driven viewpoint.
You can evaluate the role of content as an essential part of organization’s e-marketing
Content
What is the role and importance of e-marketing as a part of a company’s e-business; what are the components of e-marketing?
How can customers’ purchasing and decision making process be supported by means of e-marketing?
What is a well-functioning website of a company like and how is traffic created and measured?
What does multichannel marketing mean?
What is a well-functioning webstore like: layout, usability, implementation and legal rules?
Evaluation
c) You can identify interrelated tasks of e-marketing e) You can choose and apply appropriate ways of carrying out e-marketing and justify your choices
Evaluation scale
1-5
Qualifications
Customer-oriented marketing