User-driven service development (7 cr)
Code: WM00DJ82-3001
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
20.01.2020 - 30.05.2020
Number of ECTS credits allocated
7 op
RDI portion
5 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- English
Seats
20 - 30
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Marjaana Roponen
- Pia Jääskeläinen
- Kristiina Kinnunen
Teacher in charge
Marjaana Roponen
Groups
-
WMMI19KPWellbeing Management, full-time studies
Objective
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilise the methods of service design and productisation.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You show that you are familiar with the basics of service enterprise’s finances and financial accounting.
You are able to analyze and interpret financial statements and ratios of a service enterprise.
Content
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productisation?
How are service products branded and launched on the market?
What is the role of financial accounting in business operations?
How to apply the process of accounting cycle in a service enterprise?
How to analyze and interpret financial statements?
Evaluation scale
1-5