Research and development of customer experience (5 cr)
Code: MR00CV65-3004
General information
- Enrollment
- 15.08.2020 - 04.09.2020
- Registration for the implementation has ended.
- Timing
- 01.08.2020 - 31.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Timo Partala
- Anu Rantanen
- Teacher in charge
- Anu Rantanen
- Groups
-
MRMI20SYTourism and Service Business, master studies
- Course
- MR00CV65
Objective
You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.
Content
What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?
Evaluation
Students can
a. evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
b. solve creatively complex problems in research, development and innovation.
d. be responsible for operations and develop them independently and systematically.
f. work independently in demanding expert duties of their professional field.
Evaluation scale
1-5