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Research and development of customer experience (5 cr)

Code: MR00CV65-3004

General information


Enrollment
15.08.2020 - 04.09.2020
Registration for the implementation has ended.
Timing
01.08.2020 - 31.12.2020
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
Department of Tourism, Hospitality Management and Youth Work
Campus
Mikkeli Campus
Teaching languages
Finnish
Degree programmes
Degree Programme in Tourism and Service Business
Teachers
Timo Partala
Anu Rantanen
Teacher in charge
Anu Rantanen
Groups
MRMI20SY
Tourism and Service Business, master studies
Course
MR00CV65
No reservations found for realization MR00CV65-3004!

Objective

You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.

Content

What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?

Evaluation

Students can
a. evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
b. solve creatively complex problems in research, development and innovation.
d. be responsible for operations and develop them independently and systematically.
f. work independently in demanding expert duties of their professional field.

Evaluation scale

1-5

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