Digital business strategy and change leadershipLaajuus (5 cr)

Objective

You learn how to develop and implement data-driven digital strategies.
You learn how to analyze emerging technologies (e.g., AI, blockchain, IoT) and their impact on business models.
You learn how to navigate change resistance and foster a culture of agility and innovation.
You learn how to apply change leadership methodologies for digital transformation.
You learn how to measure the success of digital initiatives using KPIs and performance metrics.

Content

How to develop a comprehensive digital business strategy for a selected organization?
How to implement change leadership and overcome resistance to change?
How to leverage digital tools and frameworks to improve operational efficiency and customer experience?
How to assess the risks and opportunities of digital transformation projects?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. assess information sources critically.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
d. assess operations in customer/clients, user and target group situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
f. promote teams’ goal-oriented operation.
g. apply critically the ethical principles of the professional field in different situations.