Conceptualisation and productisationLaajuus (5 cr)
Code: DA00FN63
Credits
5 op
Objective
You know how to conceptualize and productize the own business or company's products and services.
You know how to collect the data needed in the productization process from various international sources and utilize stakeholders to support development.
You understand different pricing strategies and the effects of pricing solutions as part of productization and successful and responsible business operations.
You know how to plan a systematic and responsible productization process and visualize it in a professional way.
Content
What are concepts? How are services productized and why?
What kind of information is collected to support the productization process? How can stakeholders be utilized in the development of services and products?
What are the different pricing strategies? How is pricing used as part of productization?
How to build a productization process that utilizes versatile data and stakeholders? How is the development process modeled and presented visually in a professional way?