Digital commerce platformsLaajuus (5 cr)
Code: LT00FO27
Credits
5 op
Objective
You know how to describe the key aspects of digital business.
You know how to evaluate the opportunities provided by digital platforms in an organization's business environment and assess various platform options.
You know how to evaluate and improve the user experience and accessibility of an organization's digital commerce solutions.
You know how to plan and evaluate marketing to support digital commerce.
Content
What are the key aspects of digital business?
What trading opportunities do digital platforms offer to organizations?
What digital platform options are available for organizations, and how are they evaluated?
How are the functionality and user-centricity of digital commerce solutions assessed and developed?
How is digital commerce supported through marketing?