Digital customer environmentLaajuus (5 cr)

Objective

You can map a digital customer journey.
You know how to create value for customers in a digital environment.
You recognise the that opportunities CRM systems offer to enhance sales, marketing, customer interaction, and service.

Content

How is the customer experience developed in the digital economy?
How is additional value created for customers in the digital economy?
How are CRM systems used as tools for sales, marketing, and customer service?

Evaluation

Students can
a. use systematically professional vocabulary of digital economy and digital customer journey.
b. identify interrelated tasks of digital customer environment.
c. use the key models, methods, software and techniques.