Starting profitable businessLaajuus (5 cr)

Objective

You know how to use market research data and analysis methods.
You know how to plan and build brands in a customer-oriented way, taking responsibility into account.
You know how to plan companies' initial marketing communication.
You understand the basics of profitable business.
You know the most common pricing methods.

Content

How do you collect, analyse and use information about companies' market environment?
What are the basic principles of brand building?
How to prepare companies' initial marketing plan?
How is profitability created in business?
What is the effect of pricing on companies' profitability?

Accomplishment methods

Students can
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
e. use the key methods of professional field.