Study Guide

Objective

Students can organize a marketing stand for different events and fairs. Students can lead a marketing team at a fair or in events. Students can instruct their team how to present and market in an appropriate way for different target groups. Students can think up and plan marketing content and organize multi-channel content production. Students understand the significance of peer marketing in organizations’ point of view.

Content

How do you manage a marketing team? What kind of things must be taken into consideration when you plan and build a marketing stand? What is essential when you plan a presentation for different target groups? How do you produce quality marketing content for different channels? How to take advantage of different communication channels to be able to reach as large target group as possible?

Qualifications

Promotor 1