Building, developing and managing a brandLaajuus (5 cr)

Objective

You understand concepts related to branding and the importance of brand building.
You understand the strategic significance of brand building in an organisation’s business.
You know how to analyse, plan, build, develop, and manage brands while considering various brand management models.
You know how to produce brand analyses and develop a brand strategy to increase brand value while taking organisational responsibility into account.

Content

What are the concepts related to branding, and what is the significance of brand building?
What is the strategic significance of brand building in an organisation’s business?
How are brands analysed, planned, built, developed, and managed?
How are brand analyses produced, and how is a brand strategy developed to increase brand value while considering organisational responsibility?

Evaluation

Students can
a) use professional vocabulary systematically.
b) look for information in the key information sources of the field.
c) identify interrelated tasks.