Study Guide

Objective

You understand concepts related to branding and the importance of brand building.
You understand the strategic significance of brand building in an organization’s business.
You know how to analyze, plan, build, develop, and manage brands while considering various brand management models.
You know how to produce brand analyses and develop a brand strategy to increase brand value while taking organizational responsibility into account.

Content

What are the concepts related to branding, and what is the importance of brand building?
What is the strategic significance of brand building in an organization’s business?
How are brands analyzed, planned, built, developed, and managed?
How are brand analyses produced, and how is a brand strategy developed to increase brand value while considering organizational responsibility?