CRM systems and ERP systemsLaajuus (5 cr)

Objective

You can use a CRM system as a tool for sales, marketing, and customer service.
You recognise the opportunities that CRM systems offer for developing customer relationship management.
You can use the core functions of an ERP system.
You understand the operational logic of ERP systems.
You understand the significance of ERP systems in order and supply chain management.

Content

How is a CRM system used as a tool for sales, marketing, and customer service?
What are the opportunities that CRM systems offer for developing customer relationship management?
How are the core functionalities of ERP systems utilised?
What is the operational logic of ERP systems?
What is the significance of ERP systems in order and supply chain management?

Evaluation

Students can 
a. use professional vocabulary systematically. 
c. identify interrelated tasks.
d. work together with users and target groups.
e. use the key models, methods and software of the professional field.