Operational and competitive environment of marketingLaajuus (5 cr)

Objective

You know how to identify and describe the operational and competitive environment of an organisation’s marketing.
You know how to acquire and analyse essential information about an organisation’s marketing environment and competition, considering various aspects of responsibility.
You know how to identify relevant foresight information related to an organisation’s marketing environment and competition.
You know how to draw conclusions about the operational and competitive environment of marketing and apply them in practice.

Content

What type of information about an organisation’s marketing environment and competition is needed for anticipating and developing operations?
How and from where should essential information about an organisation’s marketing environment and competition be acquired?
What kind of foresight information does an organisation need about its marketing environment and competition to analyse and develop its operations?
How should the acquired information about the marketing environment and competition be utilised?

Evaluation

Students can
a) use professional vocabulary systematically.
b) look for information in the key information sources of the field.
g) justify your actions according to the ethical principles of the professional field.