Strategic planning and development of marketing communicationsLaajuus (5 cr)

Objective

You understand the importance of a marketing communication strategy.
You are familiar with the stages of marketing communication planning and can formulate marketing communication objectives.
You know how to design the overall marketing communication strategy for an organisation or brand, considering organisational goals and responsibility.
You know how to evaluate the impact and success of implemented solutions using metrics and analyses.

Content

What is the significance of a marketing communication strategy?
What are the stages of marketing communication planning, and how should marketing communication objectives be formulated?
How should the overall marketing communication of an organisation or brand be planned, considering organisational goals and responsibility?
How can the impact and success of implemented solutions be evaluated using metrics and analyses?

Evaluation

Students can
a) use professional vocabulary systematically.
b) look for information in the key information sources of the field.
c) identify interrelated tasks.