Multi-channel marketing communicationsLaajuus (5 cr)
Code: GR00FK50
Credits
5 op
Objective
You know how to plan and implement advertising and marketing for several different channels and modify the ingredients to meet the channel's requirements.
You manage the software and channels for implementing marketing communications.
You know how to do marketing communications according to the assignment and target group.
You are up to date with trends and you create new and innovative marketing communications.
You monitor, optimize and develop multi-channel marketing in accordance with agreed goals.
You manage the planning and implementation of the customer project.
Content
How do you plan and implement marketing communications for different channels?
How did you consider the assignment and the target group in planning?
How do you monitor, optimize and develop multi-channel marketing in accordance with agreed goals?