Product and packaging designLaajuus (5 cr)

Objective

You can design the visual appearance and the structure of the packaging according to its purpose.

You are proficient in the software required for package design.

You are familiar with the requirements and possibilities set for packaging, as well as the legislation affecting packaging design.

You understand packaging materials and the principles of preparing printing material.

You can design packages according to the given assignment.

You can create smart packaging.

You can implement packaging considering the ecological perspective.

Content

How to design the shape and visual image of the packaging?

How to select packaging materials and consider the functionality of the packaging?

How do you implement a design process that aligns with the target audience and the given assignment?

How do you design functional packaging while considering packaging logistics, retail, and end-users?

How do you utilize the necessary tools and software in packaging design?

How do packaging printing methods influence design?

How do you design ecological packaging?

Evaluation

Students can

a. use professional vocabulary and concepts proficiently.

d. assess operations in customer/client, user and target groups situations.

e. choose appropriate models, methods, software and techniques according to the purpose and justify the choice.