Digital marketing and salesLaajuus (5 cr)

Objective

You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing.
You can describe the digital customer experience and purchasing behaviour.
You can use digital marketing and sales tools and channels to support customers’ decision-making process and evaluate their effectiveness.
You can create effective content and find audiences for them using social media marketing.

Content

What are the components of multichannel digital marketing and sales?
How can the digital customer experience and purchasing behaviour be supported through digital marketing and sales?
What has to be considered when creating effective content, and how to find audiences for them using search engine optimisation and social media marketing?

Qualifications

Customer oriented marketing
Customer insight and customer experience

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
d. assess operations in customer/client, user and target groups situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify the choice.