Visual content creationLaajuus (5 cr)

Objective

You understand the importance of visual content creation in global communication, marketing, and entrepreneurship.

You know how to use key visual content creation and graphic design software such as AI (artificial intelligence) responsibly and ethically.

You know how to process images and publish digital material.

You can shoot videos and edit the material for communication and content marketing purposes.

You can perform naturally on video.

Content

How is visual content creation used in global communication and marketing?

How do you create a visually strong personal brand for an entrepreneur that stands out from the competition?

How do you use key visual content creation and graphic design software such as AI (artificial intelligence) responsibly and ethically?

How do you process images and publish high-quality digital material?

How do you shoot videos and edit the material for communication and content marketing purposes?

How do you perform naturally on video?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
d. assess operations in customer/client, user, and target groups situations.
e. choose appropriate models, methods, software, and techniques according to the purpose and justify the choice.