Developing customer relationsLaajuus (5 cr)

Objective

You can utilise data to develop customer relations.
You can develop customer relations responsibly, systematically, strategically and efficiently to develop (your own) business.
You can choose suitable tools to develop customer relations.

Content

How do you utilise data and international research to develop customer relations?
How do you develop customer relations responsibly and systematically, taking into account different customer strategies?
How do you choose different tools to develop customer relations and justify your decisions?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. evaluate information sources of the customer data and analysis critically.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
g. apply critically the ethical principles of the research in different situations.