Emma Gaala – Social Media (7 cr)
Code: VV00DB93-3003
General information
Enrollment
15.08.2019 - 30.08.2019
Timing
09.09.2019 - 28.02.2020
Number of ECTS credits allocated
3 - 7
Virtual portion
3 op
RDI portion
5 op
Mode of delivery
58 % Contact teaching, 42 % Distance learning
Unit
Yhteisten opintojen koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
15 - 75
Teachers
- Kirsi Soulamo
- Miia Karttunen
Teacher in charge
Kirsi Soulamo
Groups
-
VV2019-2020
Objective
Student can
-use professional vocabulary of social media systematically and look for information in the key information sources of the field
-identify the basic of social media work together with customers, users and target groups
-work together with customers, users and target groups
-use the key social media channels
-work as team members in a goal-oriented way
Content
Basics of marketing planning
Basics of content marketing
Paid marketing
Core social media channels
Copyrights in social media communication
Course assignment "Plan social marketing for Emma Gala" is executed in a team of 4-5 students.