Seasonality and tourism planning (5op)

Tavoitteet

What kind of issues and models are there in tourism planning and development? How to cope with different kinds of private and public sector processes in regional tourism planning and development? How to utilize seasonality, nature and culture as pulling factors in the product development in a sustainable way? How are the company level and regional level targets related to each other?

Opiskelumateriaali

The course material will be published in Moodle. You will get it at the beginning of the course.

Opiskelumuodot ja -menetelmät

What kind of issues and models are there in tourism planning and development? How to cope with different kinds of private and public sector processes in regional tourism planning and development? How to utilize seasonality, nature and culture as pulling factors in the product development in a sustainable way? How are the company level and regional level targets related to each other?

Opiskelijan työmäärä

This course is 5 ECTS points, which means 5 x 27 hours of student work.

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

You are able to understand different viewpoints about principles of developing tourism and travel.
You are able to learn the factors which are having an effect on planning in different regional levels.
You are able to take advantage of the seasons and other regional strength in planning the tourism supply.
You are able to to link company objectives of planning and development to the regional ones.