Commercialization of business (5 cr)
Code: MO00DP03-3001
General information
- Enrollment
- 15.08.2020 - 21.09.2020
- Registration for the implementation has ended.
- Timing
- 28.09.2020 - 13.12.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Yhteisten opintojen koulutusyksikkö
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 50
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation
Students can
-use professional vocabulary systematically.
-look for information in the key information sources of the field.
-identify interrelated tasks.
-work together with customers, users and target groups.
-use the key models, methods, software and techniques of the professional field.
-work as team members in a goal-oriented way
-justify their actions according to the ethical principles of the professional field.
Course material
Bergström, S. & Leppänen, A. 2015. Yrityksen asiakasmarkkinointi. 16. uud. p. Helsinki: Edita.
Jormakka, R. k., Koivusalo, K., Lappalainen, J. k. & Niskanen, M. k. 2015. Laskentatoimi. 4. uud. p. Helsinki: Edita.
Student workload
133 h itsenäistä verkkotyöskentelyä.
Evaluation scale
1-5
Qualifications
No prerequisites.