Commercialization of business (5 cr)
Code: MO00DP03-3001
General information
Enrollment
15.08.2020 - 21.09.2020
Timing
28.09.2020 - 13.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Yhteisten opintojen koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Anna-Liisa Immonen
Groups
-
VV2020-2021
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation scale
1-5
Qualifications
No prerequisites.