Service productization (5 cr)

Code: MY00BJ11-3002

General information

Enrollment: 16.12.2019 - 10.01.2020
Registration for the implementation has ended.

Timing: 13.01.2020 - 30.04.2020
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 2 cr

Virtual portion: 3 cr

Unit: Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)

Campus: Kouvola Campus

Teaching languages: Finnish

Seats: 12 - 40

Degree programmes: Degree Programme in Sales and Marketing

Teachers: Johanna Harju

Teacher in charge: Johanna Harju

Groups: PAKV18KM
Service design, part-time studies

Course: MY00BJ11

No reservations found for realization MY00BJ11-3002!

Objective

You can model the service concept using different modelling methods.
You can engage customers and other stakeholders for service development.
You can commercialize service concepts.

Content

How can the service concept be modelled?
How can the service concept be estimated and can be further developed with different interest groups?
How service offerings are built and commercialized?

Evaluation scale

1-5

Qualifications

Customer interface and Conceptualization -modules