Seasonality and tourism planning (5 cr)

Objective

You are able to - understand the aspects of tourism planning and development at different levels -understand the processes of tourism planning and development -understand the concept of seasonality and its significance in tourism -take advantage of seasons and other regional strengths in tourism planning and development -to apply the practices and tools of tourism planning and development and connect them with company level objectives

Content

What are the different aspects of tourism planning and development at different levels? What are the processes and tools of tourism planning and development? How does seasonality affect tourism demand and supply? How do you cope with seasonality and utilize it and other regional characteristics in tourism planning and development? How do you apply the practices and tools of tourism planning and development and connect them with company level development?  

Study forms and methods

Course will be given online. First lesson will be streamed from classroom, where students on Mikkeli campus can participate.

Online course in Learn consists of 3 parts:
1. Orientation to Seasonality in tourism planning
- online lectures, articles to read and an online assignment
2. Seasonality and sustainability in tourims, regional level.
- online lectures, material to read, online exam
3. Seasonality in company level, tourism planning
- online lectures, 2 assignments for a tourist organization of your own choice.

Evaluation scale

1-5

Assessment criteria, good (3)

Students can a) use professional vocabulary of tourism planning and seasonality systematically b) look for information about and for tourism planning and development in the key information sources of the field c) identify irrelated tasks of tourism planning d) work together with customers, users and target groups in tourism planning e) use the key models, methods, software and techniques of tourism planning and developing f) work as team members in a goal-oriented way g) apply the ethical principles of the professional field critically

Assessment methods and criteria

- You are able to understand different viewpoints about principles of developing tourism and travel activities
- You are able to learn the factors which are having a seasonal effect on tourism planning
- You are able to take advantage of the seasons and other regional strength in planning the tourism supply
- You are able to link a company objectives of planning and development to the regional ones

Assessment criteria, excellent (5)

Students can
a. use professional vocabulary of tourism planning and seasonality systematically
b. look for information about and for tourism planning and development in the key information sources of the field
c. identify tasks of tourism planning
d. work together with customers, users and target groups in tourism planning
e. use the key models, methods, software and techniques of tourism planning and developing
f. work as team members in a goal-oriented way
g. apply the ethical principles of the professional field critically

Qualifications

’Hospitality industry’ module or corresponding knowledge and skills