Domestic and international destinations (5 cr)

Objective

You can -use the vocabulary and models connected to domestic and international tourism -look for information about the development, present state and future prospects of domestic and international tourism in the key information sources of the field -identify the main characteristics of the development, present state and future prospects of tourism -identify the main communication and distribution channels used by international tourists -compare the target groups, products and distribution channels of domestic destinations and destinations abroad - identify the most important actors in the hospitality field in Finland and Russia and co-operate with a Russian colleague

Content

What is the key terminology and what are the models connected to tourism? Where do you find information about the development, present state and prospects of tourism? How do you identify the main characters of the development, present state and prospects of tourism? How do you identify the main communication and distribution channels used by tourists? How do you compare the target groups, products and distribution channels of domestic destinations and destinations abroad?

Study forms and methods

Työviikkopohjainen oppimisväylä:
Opintojakso toteutetaan verkko-opintoina, jotka ovat ajasta ja paikasta riippumatonta opetusta.
Opintojaksoon kuuluu muutamia AC-luentoja, oppimistehtävien hyväksytty suorittaminen ja Moodle tentti. Tentin ajankohta ilmoitetaan opintojakson alkaessa.

Evaluation scale

1-5

Assessment criteria, good (3)

Students can a) use professional terminology and concepts related to domestic and international tourism systematically b) look for information about the present state, development and future prospects of tourism in the key information sources of the field c) identify and compare the target groups, products and distribution channels of international and domestic destinations e) use the models connected to tourism

Qualifications

Module ‘Hospitality industry’ or basic knowledge about the tourism business operating environment