Sales and marketing management (5 cr)

Code: IB00CP34-3003

General information

Enrollment: 16.12.2019 - 10.01.2020
Registration for the implementation has ended.

Timing: 06.01.2020 - 26.04.2020
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)

Campus: Kouvola Campus

Teaching languages: English

Degree programmes: Degree Programme in International Business

Teachers: Sara Czabai-Leppänen; Johanna Harju

Teacher in charge: Sara Czabai-Leppänen

Course: IB00CP34

No reservations found for realization IB00CP34-3003!

Objective

You are able to
set sales and marketing goals, evaluate performance, and plan compensation systems
use sales and marketing analysis tools (for example market analysis, future forecasting and digital tools)
develop a sales team and help team members achieve goals by using coaching

Content

How to manage a sales team in b2b, b2c and digital contexts?
How to manage the sales and marketing strategy process?
How to use sales and marketing analysis tools, such as market analysis, future forecasting and digital tools?
How to implement effective team leadership?
How to develop a sales team?
How to coach individual sellers and sales teams?

Evaluation scale

1-5

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits